Our founder Mathew talks to Hongbin Jeong on MoneyMatters

After 15 years in finance, Mathew Howe never expected a lunch-time dilemma to change his path. His daughters’ love for pesto led him to grow his own basil, sparking an idea that would bring fresh, homegrown greens into urban spaces.

Visit our nursery and find out more about the technology that powers our nursery and farming network.

Struggling to find fresh herbs to feed his daughters’ “green pasta” obsession, Mr Mathew Howe decided to start growing it himself. Years later, the former banker now finds himself growing fresh produce for a living.

The Straits Times highlights the success of Grobrix in expanding its innovative indoor farming solutions to the US market.

The start-up scene is packed with flashy funding announcements, but what really goes on behind the glitz and glamour? In this series, The Straits Times sits down with founders to learn how they developed their ideas, and what it takes to ride the roller coaster of entrepreneurship.