media and press mentions
Grobrix in the media
Struggling to find fresh herbs to feed his daughters’ “green pasta” obsession, Mr Mathew Howe decided to start growing it himself. Years later, the former banker now finds himself growing fresh produce for a living.
The Straits Times highlights the success of Grobrix in expanding its innovative indoor farming solutions to the US market.
The start-up scene is packed with flashy funding announcements, but what really goes on behind the glitz and glamour? In this series, The Straits Times sits down with founders to learn how they developed their ideas, and what it takes to ride the roller coaster of entrepreneurship.
As Singapore’s 30 by 30 ambitions for food security draw closer, how might urban farming provide sustainable solutions for a densely-populated, resource-scarce country heavily reliant on imports?
With their patented modular edible hydroponic green walls, Grobrix is on a mission to reconnect urban communities with the source of their food, promoting healthier and more sustainable lifestyles.
The idea behind Grobrix came from Howe’s bedroom and a desire to make better tasting pesto for his two daughters. In the two years since its founding, the company has grown its quarterly revenue by over 500% and is expanding overseas.

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