our purpose

In 2020, Mathew decided to draw a line under a fifteen year career in financial markets to go on a mission to encourage, enthuse, educate and empower urban communities to grow some of their own food. Fuelled by the pandemic and the belief that city dwellers would all want to live more sustainable, food secure, happier, healthier lives, he began laying down designs to blend modular furniture aesthetics with simple modern farming techniques.

In July 2021, the Grobrix micro wall farm was born.

Gareth is an Urban Farmer and Business Development manager. After spending many years in finance, this seemed like the ideal move. With a love for nature and a passion for cooking, this is the perfect platform to embrace his passions. You will always find him engaging, empowering and encouraging new urban farmers with his knowledge of herbs and food.

Yong Liang had been helming his corporate role in the energy sector for 15 years when he decided to throw the towel to grow and build companies with like-minded people, fuelled with purpose and passion. During the pandemic, he began his venturing endeavour, largely revolving around the agriculture and technology sector, and in a twist of fate, he landed himself in Grobrix. Things gradually worked out by themselves, and he never looked back.

He is a certified yoga practitioner, as well as an avid competitive tennis player who enjoys drinking Kombucha and trying very hard to make his own SCOBY. In the end, he sticks to what he does best – Farming. Grobrix is farming – farming for a purpose, a lifestyle and a future. He self-quoted that “Bitcoins mine the future of money; Grobrix farm the future of lifestyle.” Go Grobrix.

Before joining Grobrix, Charlie spent over 15 years working in FMCG marketing at advertising agencies in Singapore, and around the world, for global brands including Heineken, Sephora and Panadol. She then decided it was high time to use her skills for positive impact, and was lucky enough to join Grobrix in 2024. Born and raised in UK farming country, Charlie is passionate about bringing the benefits of nature into an urban environment.

Craig’s interest in food security was sown during his food science studies. His passion for urban farming led him to take a stint in a Dutch-based agritech company. Now at Grobrix, he’s excited to help urban communities reconnect with their food sources and share his knowledge to inspire others.

I’ve fallen head over heels for urban farming and plan to grow stronger in this field, encouraging everyone to stay close to their healthy food sources. After spending around 14 years in corporate support roles, I decided to get closer to mother nature on a daily basis. My love for plants started with my mom, who had a knack for growing both edible and non-edible goodies. She once grew two rows of sunflowers that magically bloomed on my birthday, a memory that still makes me smile widely thinking of those beautiful memories.

Besides farming, I love hiking, running, and tinkering with carpentry. When I’m not in the garden, you’ll find me in the pool, teaching kids, adults, and senior citizens how to swim. My goal? To spread the joy of growing your own food and staying active, just like my parents inspired me to do. Grobrix is my destiny! This group of enthusiastic urban farmers and growers has provided me with the perfect platform to combine my love for farming and my desire to inspire others. I look forward to growing alongside Grobrix and making a positive impact on the Malaysian community.

Greg has 20+ years of experience leading technology organizations for multinational corporations including Goldman Sachs, Barclays Capital, and Standard Chartered. He is also the Founder and CTO of Always On Time (AOT.plus), a cloud-hosted no-code platform enabling small to medium-sized businesses to go digital with their scheduling, services, and more.

Greg has led technology organizations across a wide range of disciplines, and has a deep passion for all things technology.

A hands-on and pragmatic leader, Greg uses technology, data, agile techniques, automation, and more to deliver solutions that simply work.

With a passion for sustainable food sources and biodiversity, Christopher is an experienced legal and governance professional working with a global leader in sustainability and efficiency. To keep his entrepreneurial spirit active Christopher is also co-founder of Hub2XC – a Singapore based group that became an early investor with Grobrix. Christopher brings his legal expertise to embed global best practice into local solutions and to help manage the ever increasing complexity of multi regional supply chains. At his own farm in Australia, Christopher is adopting the core principles of permaculture and the syntropics approach to reintroduce more biodiversity via local indigenous fruits and produce.

“Sustainability of the food chain with closer proximity to its production will ensure a more secure and exciting “farm to fork” experience and Grobrix is well positioned to ensure this is achievable within an urban environment which I am proud to be part of”

Lauren is an internationally renowned sustainability and urban resilience expert. She is Co-founder & Executive Director of the Resilient Cities Network – the world’s leading urban resilience organization, representing members in over 100 cities and 47 countries worldwide. Her focus is building the capacity of cities, communities and individuals to respond to climate change and to increase equity and well being. As a certified holistic health counselor and yoga instructor, she takes a systems approach to all she does. A New Jersey native, Lauren lived and worked in Belgium, Peru, the Philippines, Spain, Thailand, the UK and Viet Nam before settling in Singapore. Lauren brings nearly two decades of experience in sustainable finance, nutrition and international cooperation to Grobrix.

Richard is a recognised marketing communications leader, C-suite advisor and business innovator, with networks across the corporate sector and marketing services industry throughout Asia Pacific and into Europe and North America.

Growing up in Scotland, with qualifications in Biotechnology & Marketing, Richard has enjoyed a 30+ year career working with leading brand-led orgnanisations and government bodies, across the UK, Australia, New Zealand, China, Japan, Korea, India, and throughout SouthEast Asia.

Based in Singapore, Richard brings extensive branding and marketing communications expertise and networks to Grobrix.

Joe was the founder and CEO of Cafco Development, Inc, an award-winning Boston based restaurant development company, he has served as President of TriMark United East and EVP-Strategy for TriMark USA, helping to grow the company to largest restaurant equipment and supply company in the US in 2019 with sales of $1.9 billion. Joe is an advisor to ReDish, a leader in the food container re-use market and to Green City Growers, one of North Americas largest urban agriculture companies. He currently serves as President and CEO of PMT Development, focusing on assisting growth orientated companies on people, culture, and leadership strategies to maximize the company’s potential. A Babson College graduate, Joe is passionate about entrepreneurship, leadership, and sustainable agriculture.

A nutritionist by training, Charlotte Mei is a media personality and self-taught cook with a mission to get more people into the kitchen, help them build a relationship with food, and get them interested in what they eat.

Through her website and social media platforms, she shares fuss-free recipes, nutrition tips, zero-waste alternatives, and her composting journey to help more people live more mindfully and consciously. In her recent TEDx talk, she combines her interests in nutrition and sustainability, and shares the importance of the relationship between our dietary choices and the health of our planet. In February, she will be launching her podcast, In A Bite, that will cover all things related to food, nutrition, and the human body.

Soo-Lin’s journey in sales began over 20 years ago, rooted in a passion for forging meaningful connections and driving value-driven outcomes. Based in Singapore, she has spent the last 15 years honing her expertise in the Southeast Asian market, thriving as both a leader and individual contributor across diverse industries, from Luxury FMCG to Fintech and SaaS. Throughout her career, Soo-Lin has embraced the philosophy of conscious leadership, consistently seeking opportunities for growth and reflection in the face of challenges. Her journey has empowered her to cultivate high-performing sales teams by identifying development opportunities and defining best practices. She takes a strategic approach to coordinate efforts that drive long-term success, successfully leading market expansions that inspire growth and foster collaboration. At Grobrix, Soo-Lin’s love for food and commitment to sustainability have come together beautifully. She believes that the future thrives on the harmony of people, profit, and planet – a belief that resonates deeply within Grobrix’s mission. With a vision to expand the company’s regional and global reach, she works passionately to attract top-tier customers and talent, all while cultivating a socially responsible corporate culture through the transformative power of urban farming. Beyond her work at Grobrix, she is a dedicated board member for Sponsors In Tech, where she focuses on forging strategic partnerships to empower women in technology. This role allows her to nurture a lasting legacy of integrity and resilience for future generations. In her spare time, you might also find her leading ‘Project Homeworks’ sessions across Singapore as a proud Habitat for Humanity Champion, further deepening her commitment to community and social impact.