media and press mentions
Grobrix in the media
Grobrix founder, Mathew Howe, recently joined CNA938 to share how Grobrix sprouted from a simple idea — growing fresh basil at home — into a mission to bring edible greenery into workplaces across the region. Tune in to hear how we’re helping people reconnect with their food, their wellbeing, and the planet.
Grobrix founder Mathew Howe tells Food Tank that both Scandinavian principles, and the concept of Lego blocks, inspired the design. Green City Growers in Boston is now partnering with Grobrix to bring these gardens to the United States.
Our founder Mathew talks to Hongbin Jeong on MoneyMatters
After 15 years in finance, Mathew Howe never expected a lunch-time dilemma to change his path. His daughters’ love for pesto led him to grow his own basil, sparking an idea that would bring fresh, homegrown greens into urban spaces.
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Struggling to find fresh herbs to feed his daughters’ “green pasta” obsession, Mr Mathew Howe decided to start growing it himself. Years later, the former banker now finds himself growing fresh produce for a living.

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